Every customer has an ideal expectation of the service they want to receive when they go to a restaurant or store. Service quality measures how well a service is delivered, compared to customer expectations. Businesses that meet or exceed expectations are considered to have high service quality. Let's say you go to a fast food restaurant for dinner, where you can reasonably expect to receive your food within five minutes of ordering. After you get your drink and find a table, your order is called, minutes earlier than you had expected! You would probably consider this to be high service quality. There are five dimensions that customers consider when assessing service quality. Let's discuss these dimensions in a little more detail.