In spring of 1934, the Art Directors Club of New York asked Brodovitch to design their "13th Annual Art Directors Exhibition" at the Rockefeller Center, New York.[30] It was there that Carmel Snow, the recently appointed editor-in-chief of Harper's Bazaar, saw Brodovitch's work for the first time. She knew right away that Brodovitch would be the one to transform the magazine into a real revival of Vogue, where she had started her career.[31]