Empirical data collection
Based on the results from the questionnaires, it was shown that the answers were significantly influenced by the age of the farmers, their economic status, the technology of their tractors/implements and their technology adoption and familiarity with ICT in their everyday life. Specifically, the young farmers were willing to use new technology on their tractors while the older were not. However, direct exposure to new technologies by, for example younger family members seemed to influence also older farmer’s view on adopting new technologies.