Behjati et al. (2012) explain customer loyalty as a character that illustrates the long term relationship between customer and company or organization. Zeithaml et al. (1996) also point out that loyalty as a goal of company to maintain customer. Behavioural based view, customer loyalty is described as among of time that customer purchases the same products or service from same dealer or provider under the same type (Udo et al. 2010). Linton (1993) suggests that some of activities and implications of the customer loyalty should include enhancing long term firm performance, controlling product and service improvement, concentration the firm on customer, ensuring repurchase of customer, reduction purchase cycle, and addressing customer relationship. Those are important to create loyalty on customer.