172. Email MarketingWhat’s inside: An introduction to email marketing, the key terms andconcepts you need for this chapter and the history of email marketing, to showhow it developed into an effective digital marketing tool. We look at how itworks, discussing how email strategy and planning are key to its success andhow to grow a database and explore the creative execution of emails. We alsolook at how to integrate email campaigns with other channels, how and whento deploy emails and how email analytics can be used to track and measurecampaigns. Finally we suggest some handy tools of the trade and provide auseful case study along with the summary of the chapter