Price
Conceptually, price refers to the amount of money charged for good and/or services. The price of a product is what the company gets back in return for all the efforts put into manufacturing and marketing the products. Thus, the fastest and most effective way for a company to realize its maximum profit is to get its pricing right.
When travel agents sell a travel product to a customer, they will charge a percentage of the sales price as an agency commission.
As such, competitive pressures in terms of pricing are affecting travel agencies, particularly about reducing agency commissions.
Therefore, travel agencies have to offer many interesting tour programs to customers at affordable, reasonable and competitive prices.