With the current competition. Competitiveness of each organization is a measure of success in any enterprise organization's ability to compete. The Organization has the opportunity to create revenue generating profit. Therefore, to be successful in business. Entrepreneurs, including every employee must have a clear understanding of the target. The vision in the long run. Have a plan and be prepared to work around the issue that occurs on a regular basis, and the organization is trusted or not. The output will be a decision the Organization's image. If the Organization has the honesty and transparency in contact and to communicate to the customer, customer trust in our products and services that the Organization should be a shield with a plan to build a relationship with customers in the long term, long term, will look to maintain the Organization's standards.