Another factor to pay attention is the opportunities available in the airline industry such as expansion opportunities for business and leisure destinations. Likewise, it is also important to analyze the cost-efficiency of the aircraft as it affects the over all operation of the airline. Using of technology and customer-friendly service help increase the revenue. On the other hand, it is inevitable to experience threats in the airline industry. Apparently, the economic recession had affected the operation of the airline industry. It also includes the fuel cost, terrorist attack, and plague as well as government intervention. Thus it is significant to do SWOT analysis in the airline industry.