Already, Shruti’s venture has begun getting the attention it deserves – she has been chosen as one of the six winners of eBay’s SheMeansBusiness contest.
Roooh is slowly coming into its own though for Shruti it will always be her baby. The young entrepreneur is engaged to be married soon and says the upcoming wedding will make no difference to her aspirations as a businesswoman. I gently quiz her about whether her priorities might change and the reaction is one of outrage. “Men are never asked such questions,” she says pointedly.
Shruti seems to be the living embodiment of Rumi’s words, ‘When you do things from your soul, you feel a river moving in you, a joy.’ After all, the word Roooh is derived from the Urdu/Farsi word ruh, which means soul or spirit. Indeed, everything made at RooohServe stems from the soul of its artisans who find immense joy in their creations.