Fairs and festivals. This is a proven marketing option. County and state fairs are excellent target markets. A list of these events can generally be obtained from the local or state chamber of commerce. These events draw hungry crowds. Much of the food is overpriced and not very good. Good, healthy aquaculture samples or plates provide an opportunity to promote and educate the public on the benefits of aquaculture. On the downside, often a commission or fee is paid to the fair organization. Value-added market. Each of these marketing techniques could be considered value-added if the fish are processed to customer specifications. Other value-added products include smoked, breaded, or marinated fish. Customers in this market will pay premium prices for quality products and services (Figure 5). Pond-draining sale. This is a popular marketing technique used by producers with small ponds. By planning ahead and advertising in local papers and radio, a farmer may be able to sell an entire crop in one day. Prepare holding facilities for sale of any left-over fish. Fee fishing. Patrons pay to fish in a fee-fishing pond, which is separate from the production facility. Fee-fishing ponds can be a retail outlet if a non-producer is the operator. Running a “pay lake” requires a willingness to deal with the public and significant management skill. For more information on fee-fishing ponds see SRAC Publication No. 480, available from an Extension Aquaculture Specialist.