'Multi-active cultures'in southern Europe,Latin America and Africa attach more importance to feelings,emotions and intuition,and relationships and connections.People like to do many things at the same time; they are flexible,good at changing plans and happy to improvise.They believe in social or company hierarchy,and respect status.They are essentially collectivist,and also what Trompenaars calls 'particularist'-they believe that personal relationships and friendships should take precedence over rules and regulations.