One could argue that the challenges and benefits of integrative management offered sufficient reason for the supply chain revolution. However. other basic drivers continue to make supply chain arrangements even more appealing. A fundamental paradigm shift in strategic thinking occurred as a direct impact of information technology Information connectivity created the potential for developing responsive business models. To elaborate the far-reaching implications of this major development, it is useful to contrast traditional (push) or anticipatory business practice to the emerging time-based responsive (or pull) business model. The responsive business model is also referred to as demand driven.