Help-Wanted Advertisements
Probably the best known way to notify potential applicants of job openings is help wanted advertisements. The appropriate media for placing an ad depends primarily on the geographic recruitment area. When applicants in the local geographic area are being sought, a firm may place an ad in the local newspaper, advertise on TV or radio, or place notices on billboards. To reach a broader geographic area, ads may be placed in nationally distributed newspapers (e.g., The Wall Street Journal, USA Today), magazines, professional/trade journals, or on the Internet.