Swensen’s
The Minor Food Group has been responsible for the development and success of Swensen’s in Thailand over the past 24 years. Today, Swensen’s has more than 200 ice cream shoppes in Thailand and more than a 75% share of the premium ice cream market in Thailand.
The Minor Food Group has supported the evolution of the Swensen’s brand over the past two decades and is the largest owner and operator of Swensen’s ice cream parlors worldwide.
In 2003, the Minor Food Group was granted a 40 year license to develop and franchise Swensen’s in 34 countries across Middle East and Asia. Today, we have company owned and franchised Swensen’s ice cream parlors in Thailand, Cambodia, Saudi Arabia and the United Arab Emirates.
Our 40 year license to develop Swensen’s in the Middle East and Asia applies to the following countries:
Thailand Pakistan Syria
Laos Afghanistan Lebanon
Cambodia Iran Jordan
Vietnam Iraq Egypt
Myanmar Turkey Libya
Philippines Kuwait Tunisia
Bangladesh United Arab Emirates Morrocco
Sri Lanka Yemen Algeria
India Saudi Arabia Cyprus
Maldives Oman Malta
Nepal Qatar
Bhutan Bahrain
Under our direction, the Swensen’s brand has evolved over time from simple scoops to sundaes and today it provides consumers all over Asia with an experience no other ice cream brand can provide.
A Dine-In Experience: While most ice cream brands are primarily focused on serving scoops in a take away format, Swensen’s provides a unique, fun, dine-in experience where customers enjoy luxury ice cream sundaes that should be enjoyed sitting down at the table.
Specializing in Sundaes: While scoops are available, Swensen’s customers prefer our ice cream sundaes. Over the years, we have developed sundaes that are known worldwide for premium ice cream and richness. Any international ice cream brand can sell scoops but few can sell ice cream sundaes like Swensen’s. Just look at our menu.
The Minor Food Group is delighted to share the opportunity to expand Swensen’s through franchising. We know that successful brands need great franchise partners and we are always looking for strong franchisees who can help us make a great brand like Swensen’s better. By transferring our systems, knowledge and experience to franchisees, we hope that they too can share in the success of Swensen’s.