Your company is considered as one of the main players in selling organic food products to premium Thai consumers and expats who live mainly in Bangkok. Majority of customers love to keep themselves healthy through consuming green products and exercising routinely. They generally purchase their commodities at high-end supermarkets. Their buying behavior is almost on daily basis, as they prefer to have their food as fresh as possible. The customers’ satisfactions cover mainly product availability and quality (freshness). The company’s main suppliers can be separated into two groups including intermediaries and contract farming locating in Supanburee, Saraburee, Samutprakarn and Petchaburee. Regarding to the increasing growth in the last five years and potential market demand perceived from expats, the company is aiming to expand the market to other capital markets like Hanoi and Phnom Penh.
As a part of supply chain analysis team, your role is to support your supply chain manager with information regarding to the alignment of supply chain management and company business plan. You are to write an essay that cover the following issues
• essential roles of supply chain management to the survival of business plan
• difficulties in managing supply chain to serve business effectively
• provides selective metrics to evaluate performance of the supply chain that can reflect business strategic performance
• and key challenges to achieve such effective supply chain management
so that the supply chain manager shall have a better understanding to discuss with the CEO of the company.
Remarks:
• The length of the essay must not be more than 3 pages (A 4 Size)
• Case Studies presented and used in the class should be very useful to substantiate your arguments.
• Also, reading articles can be used as reference to support your understanding
• Please submit the answers prior our class on Tuesday, 22 December via poomporn@gmail.com
บริษัท ของคุณถือเป็นหนึ่งในผู้เล่นหลักในการขายผลิตภัณฑ์อาหารอินทรีย์เพื่อผู้บริโภคชาวไทยและชาวต่างชาติที่พรีเมี่ยมที่อาศัยอยู่ส่วนใหญ่ในกรุงเทพฯ ลูกค้าส่วนใหญ่ของความรักที่จะให้ตัวเองมีสุขภาพดีผ่านการบริโภคผลิตภัณฑ์สีเขียวและการออกกำลังกายเป็นประจำ พวกเขามักจะซื้อสินค้าของพวกเขาที่สูงYour company is considered as one of the main players in selling organic food products to premium Thai consumers and expats who live mainly in Bangkok. Majority of customers love to keep themselves healthy through consuming green products and exercising routinely. They generally purchase their commodities at high- -ซูเปอร์มาร์เก็ตในตอนท้าย พฤติกรรมการซื้อของพวกเขาเกือบจะเป็นในชีวิตประจำวันเช่นที่พวกเขาชอบที่จะมีอาหารของพวกเขาเป็นสดเป็นไปได้ end supermarkets. Their buying behavior is almost on daily basis, as they prefer to have their food as fresh as possible. The customers’ satisfactions cover mainly product availability and quality (freshness). The company’s main suppliers can be separated into two groups including intermediaries and contract farming locating in Supanburee, Saraburee, Samutprakarn and Petchaburee. Regarding to the increasing growth in the last five years and potential market demand perceived from expats, the company is aiming to expand the market to other capital markets like Hanoi and Phnom Penh.
As a part of supply chain analysis team, your role is to support your supply chain manager with information regarding to the alignment of supply chain management and company business plan. You are to write an essay that cover the following issues
• essential roles of supply chain management to the survival of business plan
• difficulties in managing supply chain to serve business effectively
• provides selective metrics to evaluate performance of the supply chain that can reflect business strategic performance
• and key challenges to achieve such effective supply chain management
so that the supply chain manager shall have a better understanding to discuss with the CEO of the company.
Remarks:
• The length of the essay must not be more than 3 pages (A 4 Size)
• Case Studies presented and used in the class should be very useful to substantiate your arguments.
• Also, reading articles can be used as reference to support your understanding
• Please submit the answers prior our class on Tuesday, 22 December via poomporn@gmail.com
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