And then, finally, to the point I was making earlier about creating a culture that can make use of these network technologies. I just did a case trip a while back to DrKW (Dresdner Kleinwort Wasserstein), which is a London- and Frankfurt-based investment bank. This is the last place on earth I would have ever expected to see these wacky network technologies taking off. You think of investment banking, there’s an incredibly button-down, top-down corporate structure. The leader of the IT organization inside that company wants to change all that, and he really wants to build this lateral, egalitarian, conversation-based culture inside the company, and he wants to enable it with these tools. So he’s spending a little bit of time picking the right tool. He's spending a lot more time trying to figure out how to introduce them into the organization, how to encourage healthy norms, and how to get bankers and traders and these very busy people to start using them and to start seeing the benefits from them. So there are a few different mechanisms that we can use to figure out how to get ahead of the competition.