Buving and selling on the Internet Mike Gore, the founder of Booksandstuff.com, began his career as a software each engineer. In the mid-1990s, he saw that Internet use was growing at a phenomenal rate a year. He saw this a great business opportunity. He relocated to where there was large pool of technical know-how and, since the company began in 1996, it has generated billions of dollars in profits. Booksandstuffs customer base has grown to well over 30 million. The company has changed the way we do business. So what are the secrets of Booksandstuff s success? First, the company is customer centered, which means giving customers what they need. Customers don't have to travel to bookstore-the store comes to them. Booksandstuff also aims to meet its customers' multi- product needs. The company has now expanded to include a broad range of products saves including music, videos, DVDs, toys, electronics, and household goods. Booksandstuff credit on storage space as it has a very quick turnaround. Payments are made immediately by card are shipped out in just a few days. One of Booksand distinctive features is its interactive personalizes service. Customers are invited to share their opinions about and products and they can submit reviews of books and CDs. Customers are alerted via e-mail about products similar to those that they have purchased before. Booksandstuff even helps customers create their own wish lists for gift giving.