Throughout the negotiation, try to determine what
you believe to be an acceptable outcome for the other
business. It may be a combination of different things
that aren't necessarily tied solely to price. For
example, the delivery date may be the most important
thing to the other business, while product quality may
be your primary driver.
Understanding the other side's priorities is just as important as understanding your
own, so figure out what you would do if you were in their shoes. When constructing
your offers, attempt to satisfy some of his priorities if doing so doesn't weaken your
overall position. Know your limits and how far you're willing to go on all aspects of the
deal.
Once the negotiation is completed, you want to be able to work effectively with those in
the other business during contract performance.