3.3.2. Manufactured ready meals
It was interesting to observe that subjects could provide
both positively- and negatively formulated chains of meaning
regarding the ready meals category (Figs. 2 and 3).
Users and non-users alike recognised the convenience aspects
of its acquisition, storage (can be stored—always meal
in store—no shopping) and consumption (ready to warm up
and eat—easy/quick to prepare—less cooking—more time/
energy for other activities). For users, however, the benefits
of ready meal use went beyond having more time for social
activities. The consumption of this type of meals was perceived
to positively impact on work and sports performance,
the optimisation of which subjects viewed as a
duty towards themselves and others. Avoiding stress and
having a more relaxed life-style were also seen as important
consequences of spending less time and energy in cooking
daily meals. Non-users, in contrast, thought that spending
little time and energy in cooking could become a source
of reproach and regret. They were of the opinion that individuals
who acted in this manner were then neglecting their
duties towards themselves and relevant others. Nevertheless,
both users and non-users agreed that ready meals,
though by far not as tasty and satiating as the outcome
of their own cooking, were still preferable to snacks and
bread-based meals. The subjects who chose ready meals
as their first or second most likely choice on the weekend
shared similar views.