In September 2011, right after the acquisition, Timberland celebrated its centennial birthday with a service event called Serv-a-Palooza at its corporate headquarters in new Hampshire. Timberland employees volunteered for various activities, including:
Touched by the suffering of families in tornado-devastated Joplin, Missouri, Timberland volunteers worked with Habitat for Humanity and framed four houses in its corporate parking lot to be shipped for final assembly in Missouri.
Timberland volunteers created a new outdoor community gathering and performance space, built an outdoor classroom at a local elementary school, and improved the high school athletic facilities in Newmarket, New Hampshire-The birthplace of Timberland.
Volunteers worked on “greening” a community center for local nonprofit organization, transforming the meeting space for local disabled veterans, and knitting blankets for families affected by the Missouri tornados.