them to customer segment.Customer segment may represent whole industries, in the case of computers.health care, countries, or simply an individual customer.
The front-back approach to being simultaneously large and small is becoming
increasingly popular because it has the ability of focus companies simultaneously on products and markets. It seems to work well in the case of multiple product technology firms,financial service firms and multiple product consumer good firms. It in essence creates a number of small businesses with in a large corporation. Each of these businesses can have its own bottom line and sell its own products. In the case of the back,the sales may only be to the front of the organization or it may sell to the outside as is true in the case of Sun Microsystems which helps offset the costs of developing expensive chips by selling them to other computer manufacturers,and by putting them in their own computers.The front,in turn,buys products from the back and has the opportunity to make a"profit" by selling to the end user,the corporation's ultimate customers. In some
them to customer segment.Customer segment may represent whole industries, in the case of computers.health care, countries, or simply an individual customer. The front-back approach to being simultaneously large and small is becomingincreasingly popular because it has the ability of focus companies simultaneously on products and markets. It seems to work well in the case of multiple product technology firms,financial service firms and multiple product consumer good firms. It in essence creates a number of small businesses with in a large corporation. Each of these businesses can have its own bottom line and sell its own products. In the case of the back,the sales may only be to the front of the organization or it may sell to the outside as is true in the case of Sun Microsystems which helps offset the costs of developing expensive chips by selling them to other computer manufacturers,and by putting them in their own computers.The front,in turn,buys products from the back and has the opportunity to make a"profit" by selling to the end user,the corporation's ultimate customers. In some
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