Despite pressure from third parties and companies selling their products on their own websites, the travel agency business is not dead nor in danger of dying. According to Questex Travel Group, travel agents are still responsible for 77 percent of all cruise bookings, 73 percent of all package travel bookings, and 55 percent of all airline travel bookings. Like many service industries, the travel agency business is evolving to adapt to new technology. Many agencies are shifting focus to online services for traditional services such as airline and hotel bookings, while maintaining some physical stores where business is sufficient to do so.