Framing content in terms of experiential value refers to the act of emphasizing the potential value that the content has to enrich and expand students’ everyday experience. Within the context of transfer research, Engle (2006) and others (e.g., Pea, 1987) illustrated the important role that framing plays in shaping the way that students engage with content. Framing content in terms of experiential value is also consistent with efforts to develop maintained situational interest (Hidi & Renninger, 2006). Teachers can help students appreciate the experiential value of content by illustrating its immediate usefulness in daily experience and using metaphors to connect the content to experience in such a way that it generates anticipation about using the content in everyday experience. For instance, the metaphor “every rock is a story waiting to be read” can generate anticipation about applying geology principles to everyday rocks