Another advantage of a shift in objective is that an earnings predic tion exercise can be decomposed to reveal information about how or why an event or bit of data is useful in explaining the value of the firm. For
example, Healy, Palepu, and Ruback (1992) offer evidence on which of
several potential avenues (e.g., labor cost savings, increased operating
efficiency, tax savings, etc.) are most important in explaining why merg ers and acquisitions enhance shareholder value. The traditional research approach would simply have revealed that mergers and acquisitions increase the price of the combined entities without explaining how.
Another advantage of a shift in objective is that an earnings predic tion exercise can be decomposed to reveal information about how or why an event or bit of data is useful in explaining the value of the firm. Forexample, Healy, Palepu, and Ruback (1992) offer evidence on which ofseveral potential avenues (e.g., labor cost savings, increased operatingefficiency, tax savings, etc.) are most important in explaining why merg ers and acquisitions enhance shareholder value. The traditional research approach would simply have revealed that mergers and acquisitions increase the price of the combined entities without explaining how.
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