Bids for Celebrity Endorsement Contracts
Twelve celebrities from all over the world have indicated their willingness to wear a company’s athletic
footwear and endorse its brand in company ads if the fee they are paid is sufficiently attractive. All 12
celebrity personalities solicit competitive bids for their endorsement and sign with the company offering
them the most money for each year of the contract (subject to a required minimum bid of $500,000 per
year). The contract periods vary by celebrity; all but one are for more than 1 year.