C4
V leverages social media to enhance customer engagement
and relationships in general through the mechanisms described
in 3.1a(1). Additionally, C4
V has an education and outreach
channel on YourConduit, with video messages sharing role-model
practices on topics that include enrollment, the filing of appeals
and claims, selection of memorial options, and a variety of
health-related topics. C4
V leverages social media to enhance
the Veterans’ relationships with their PACTs through secure
messaging systems within MHV and the eBenefits portal. All
primary care staff members have been trained to promote MHV to
Veterans, and role-model practices are shared regularly.