CONCEPT CHECK Recall from Chapter 2 our discussion of"Cultural Awareness" and the various ways in which social and cultural distinctions can characterize a country's population. We also observed that companies doing business overseas need to be sensitive to internal diversity: They should remember that people in most nations are often members of multiple cultures and in some cases have more in common with certain foreign groups than with domestic groups.
Relativism: Ethical truths depend on the groups holding them