According to TNS Digital Life, out of 101 million Filipinos, 33.6 million or one third of the Filipino population has Internet access. There are 27.7 million Filipinos who use Facebook while there are eight million who maintain a Twitter account. (Dumpit-Murillo 2012) According to a study conducted by IBM in 2012, there is an increasing number of Social Media users in ASEAN countries which includes the Philippines. From twenty five percent (25%) Social Media users in 2012, there is a projected increase of sixty eight percent (68%) Social Media users by the year 2017.