A company has formalized a new-product and must now decide whether to provide for long-range production capacity in its five-year plan. the company have three opportunities for profiting from the new product : sell the idea outright now to another company, lease the concept for royalty, or develop the product in-house, if the concept is sold outright, it will bring $1500000. A consulting firm has surveyed the potential markets for the idea. if the concept is leased for royalty, two companies have submitted proposals and this information applies:
failure