Color is believed to be a significant factor for products and environments because human beings
are emotionally affected by colors although color adds almost no functional or additional value.
Recently elderly persons have been studied widely because of a rapidly increasing aged
population in developed countries. However, color preference should be studied in more detail.
Five hundred Korean elderly persons, in this study, participated in a survey to investigate color
preference of the Korean elderly. The survey was conducted by a survey agency and participants
were selected in Seoul and Busan, Korea. Favorable and unfavorable colors of the elderly were
analyzed based on their ages and lifestyle by employing sensibility engineering methodologies.
Designers and marketing professionals can utilize the results of this study to design emotionally
appealing products and environments