Challenges to corporate
Reconciliation challenges with merchants
Infrastructure is expensive
POS integration is too complicated and time-consuming
SMS/USSD is not flexible enough for point balance checking and redemption
How to create inter-acknowledgement between end-users and merchants when points are deducted and rewards are to be given away
Redemptions are limited
- SMS/USSD usually do not perform beyond one-time coupon redemption
- Communication to end-users can be more precise and direct (via BLE)