In Innovation, Growth
We have always strived not only to meet our consumer expectations, but also to do our best to go beyond their expectations.
However, competition at the global level has become increasingly intense, with consumer expectations for beauty soaring to new heights. In this kind of business environment we should not rely too much on our past success, but bravely face the challenges that lie ahead, and implement innovation for advancement.
Innovation with a sense of purpose and enthusiasm will be the source of growth for the Shiseido Group