5.1 Resource-Based View
Resource-based View (RBV) is considered as most dominant dimension in supply
chain management. These resources are rare, valuable and difficult to purchase. Such
resource provides competitive advantage over the competitors who lack in such
resources (Barney, 1991). Competitive advantage is generally considered as the
implementation of strategies not currently being implemented by other firms that
facilitates reduction of costs, exploiting market opportunities, and neutralization of
competitive threats. Appropriate deployment of resources results in competitive
advantage.