The Mythical Maze app
Children or their families download a free mobile application onto their devices (IOS and Android) and their augmented reality experience begins. Even before they enter the library, the “Mythical Maze” App used augmented reality triggers in promotional materials, such as the Summer Reading Challenge posters and invitations, to give the viewer exciting content, implanted to “wow”.
This element of the challenge was designed to engage children, encourage them to visit the library and take part in the challenge. When they enter the library, the magic really begins! When children find the mythical legends using the App, the augmented reality brings the legend to life on their device. As children collect more and more legends, they also get rewards for finding them. When they’ve found three, they get to play a specially designed game on their device, after six, another game and, if they collect all ten, another game and a virtual gold medal.