With the rapid development of Internet, e-commerce has developed rapidly. The Internet is
increasingly becoming an integral part of our lives, online shopping is becoming a new shopping channel. Many enterprises and businesses have begun to catch the development trend of information and each established their own websites and forums, and on the basis of the traditional business model, the use of Internet technologies, open e-business model, renewal and modernization of enterprises marketing and strategic development of the original model. In increasingly competitive time, in order to get the survival and development of enterprises under e-commerce, consumers are key factors and consumer behavior to a certain extent on enterprise development with the overall pattern will have a big impact. Therefore, understanding of consumer behavior and information behavior will no doubt provide them with goods and services, greater relevance, thereby improving the quality under the environment of e-commerce sales and customer services, thereby enhancing the competitiveness of online businesses