Pursuing environmental friendliness throughout the product life cycle consists of lowering environmental impacts throughout the life cycle in accordance with the Production Eco Standards, Shiseido's unique set of environmental standards addressing research and development, product planning, procurement, production, distribution, sale, use, disposal, and recycling.
We began using sugarcane-derived polyethylene for containers in order to save a finite petroleum resource and reduce CO2 emissions during disposal and incineration from fiscal 2011. In addition, we are actively working to increase the environmental friendliness of our products, for example by increasing availability of refill products and using paper manufactured from bagasse, the fibrous material that remains after sugarcane is pressed, for product packaging.
We are also moving to conserve water resources by reducing the amount of water required to manufacture and use our products.