Similar examples of the importance of futures price are easy to find. one study of broiler chick ens,¹for example ,found that firms based their sales decisions primarily on an index of price from the broiler futures market. other researchers have found similar results for such diverse markets as the market for electricity. the market for frozen orangejuice,and the market for fresh shrimp. in all of these cases ,the firms’ primary sources of price information are large , organized markets,results from which can be readily obtained from the media or over the internet .it seems that its decisions cannot affect the price received.