Similar to other previous findings, healthy eating barriers
perceived to be important were associated with time factor
due to irregular working hours and busy lifestyle [9], [13],
[15], [16]. As one of the most developed countries in
south-east Asia, Malaysia is following the similar trend. The
economic growth has led to major shifts in lifestyle changes,
including demand across different types of food. As a result,
traditional diets which were rich in grains, vegetables and
plant-based were substituted to meals high in fat, sugar and
animal-based. In addition, dual-earner families are on the rise
in the country. Working women are struggling to balance
time between families and works. Due to stressing time
constraints, modern families might substitute time-saving
options such as eating out and prepare instant or convenience
food for their own time with family. Due to this, the
populations are relying more on the food away from home as
well as processed and convenient foods to cater their
nutritional needs. This implied the needs of regulating the
food industry to supply not only convenient and nutritious
foods, but also tasty options in order to encourage people to
improve on their diets. As indicated by [32], people should
get the important message that eating healthily doesn‟t mean
that they have to compromise on time and taste factors, and
similar message should be applied to the Malaysians
accordingly.
Similar to other previous findings, healthy eating barriersperceived to be important were associated with time factordue to irregular working hours and busy lifestyle [9], [13],[15], [16]. As one of the most developed countries insouth-east Asia, Malaysia is following the similar trend. Theeconomic growth has led to major shifts in lifestyle changes,including demand across different types of food. As a result,traditional diets which were rich in grains, vegetables andplant-based were substituted to meals high in fat, sugar andanimal-based. In addition, dual-earner families are on the risein the country. Working women are struggling to balancetime between families and works. Due to stressing timeconstraints, modern families might substitute time-savingoptions such as eating out and prepare instant or conveniencefood for their own time with family. Due to this, thepopulations are relying more on the food away from home aswell as processed and convenient foods to cater theirnutritional needs. This implied the needs of regulating thefood industry to supply not only convenient and nutritiousfoods, but also tasty options in order to encourage people toimprove on their diets. As indicated by [32], people shouldget the important message that eating healthily doesn‟t meanthat they have to compromise on time and taste factors, andsimilar message should be applied to the Malaysiansaccordingly.
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