In his previous book. Start with Why; How Great Leader Inspire Everyone to Take Action, Simon explained that for an organization to be successful its leaders need to understand the true purpose of their organization – the Why. In Leaders Eat Last, Simon takes us to the next level of understanding why some organizations do better than others. He does this by detailing all element of the leadership challenge. Simply stated, it is not enough to know “the Why” of your organization; you must know your people and realize that they are much more than an expendable resource. In short, professional competence is not enough to be a good leader; good leaders must truly care about those entrusted to their care.