Just as women birth their infants, not the attendants present at the birth, “the individual woman is responsible for the success ofbreastfeeding” [44]. Choice of second-line strategies by the woman should be based on her own values and beliefs (which form BFSE via vicarious learning and verbal/social persuasion), establishing a continuance of woman-centred care beyond birth. Where women have knowledge deficits, a continuity of care model facilitates education based on midwives prior knowledge of the woman [45].