In m-commerce-centric apps, the goal is to sell products. Consumer personalization during the purchasing
process and product customization are critical to achieving this objective. The IKEA Catalog app (Figure 6), for example, allows users to place furniture selected from the catalog into their own rooms. The Adidas Eyewear app allows users to
create and virtually try on personalized glasses. Abercrombie & Fitch’s Hollister So Cal Style app recommends
clothing styles by asking users to take a short quiz, and also allows users to search styles by color.