Starbucks success is achieved through a few factors which are internally and externally improved.
These factors not only have increased the sales but also the reputation among the coffee and beverages/food lovers.
Starbucks encounters aggressive competition in all areas of its business activity. The market for each of their business segments are characterized by vigorous competition among major corporations with long established positions and a large number of new and rapidly growing firms.
Starbucks have a good financial capacity with good strategies; it can overcome all the competitors to shine high as
the first class coffee purveyor
Starbucks needs to remain themselves to be ethical company which bring 3 major value of ethical sources, eco stewardship & community engagement.