Strategy:
Strategic options for the business, it is a differentiation strategy. The differentiation strategy for hotel, this is the advantages. A differentiation strategy calls for creating a product or service with sufficiently distinctive attributes that it sets our business apart from the competition. Herein the hotel may be able to charge our customer for service and succeed in implementing even more. The hotel can readily pass along higher supplier costs to its customers because of the because of the lack of substitute or alternative products on the market. Having a loyal customer following helps stabilize the hotel’s revenue and lessens the impact of market downturns because of customer loyalty in good times and bad. The disadvantages for differentiation that time, the hotel faces the risk of changing consumer tastes or preferences. In such a case, the hotel may not have sufficient customer demand to offset its higher cost, which may lead to a loss.