Unfortunately, no evidence confirms that either set of assumptions is valid or that being a Theory Y manager is the only way to motivate employees. For instance, Jen-Hsun Huang, founder of Nvidia Corporation, an innovative and successful microchip manufacturer, has been known to use both reassuring hugs and tough love in motivating employees. But he has little tolerance for screw-ups. “In one legendary meeting, he’s said to have ripped into a project team for its tendency to repeat mistakes. ‘Do you suck?’ he asked the stunned employees. ‘Because if you suck, just get up and say you suck.’” His message, delivered in classic Theory X style, was that if you need help, ask for it. It’s a harsh approach, but in this case, it worked