The emerging challenge for research is to develop models that can treat learning and knowledge creation as embedded processes and can shed more light on how their cognitive and behavioral features are context-bound. This assert raises a number of significant on questions. In which ways and to what extent is organizational earning constrained by the context in which it takes place? knowledge is to be transferred from one context to another, say, from one country or acne partner to another, does it have to be reformulated to suit the new context.