THE RESULTS
Within a mere 100 hours of launch, the campaign had exceeded the KPIs including over 2,000 branded experiences and samples claimed. Gregory Wong’s kabe-don video was most successful video Listerine has ever posted with over 100,000 views in less than 24 hours. Finally, both the teaser and campaign videos combined generated near 1 million views!Even the local famous prime-time drama also featured “Kabedon” in one of the episodes. Most importantly, this campaign was packaged up and distributed globally as a best practice way to tell the Listerine story.