A Florida retiree who was pleased with his electronic trading account said, "I can take a position in a stock for, say, $30. At other places, the commission could be $300 to $400. I can sell a stock, then buy it back, and I don't feel like it is costing me an arm and a leg."2 Another satisfied electronic trader, a 45-year-old software consultant, observed, "The costs have gone way down and it's so easy now."3