It is advisable for business organizations such as SunCal develop a stakeholder map to determine stakeholder salience. A graphical representation of stakeholder salience is insightful when determining whether to continue forward with a planned project. The following figure illustrates a stakeholder map from the perspective of a SunCal executive.
A SunCal executive can determine from this illustration that residential development supporters, Disney employees, have lower salience than those in opposition. The Walt Disney Company, Anaheim City Council, and the Anaheim community have higher salience and may possibly increase their salience by working together.