Ireland bans celebrities from food and beverages ads aimed at children . • They required soft drinks companies to carry a visual warning or voice warning that snacking on sugary foods can damage teeth. • The fear is to transmitt this trend to other European countries and theUK. • The UK focuses on self regulation , and regulation as a last resource. • The toughest laws against advertising to children have long been in Scandinavia. • The europian Union is on it, Washington is on it, the ball is rolling now and the food companies has to do something