However, Thai Smile has vigorously developed and improved the quality of its products and services to meet the needs of target customers, such as special menus during various festivals, upgrading lounges, and improved service quality by flight attendants. This allowed Thai Smile to win the TripAdvisor Awards for Travelers’ Choice Airlines 2018 from TripAdvisor, the world-famous tourism website for 350 million users worldwide, for two consecutive years. Thai Smile was also recognized as the best domestic airline, the best airline in Asia, and the best low-cost airline in Asia.